About
Hello there! I am Amy Heynes, a photographer based more-or-less in the middle of the UK, which has turned out to be pretty handy to travel around this little island and beyond.
Just to point out the obvious first, I was Amy Shore until April 2023, when I met a bloke I quite liked called William and decided that I’d take his surname personally, but I’d keep my maiden name for my business. In my head, this would be very straightforward and easy to understand. Spoiler; it isn’t. Sorry about the confusion.
I mainly photograph car and motorbike related subjects but I do dabble in a bunch of other stuff like boats, aeroplanes, watches, and onion fields. Yep, onion fields was an actual job. I loved it. All of my work tends to revolve around people, whether it’s in workshops, road trips, events, breaking records or just a great story.
I have worked and continue to work for some amazing clients such as Goodwood, Jaguar Land Rover, BMW, MINI, Octane magazine, Evo magazine, Revolution magazine, Ramp magazine, Lexus, Renault Alpine, Triumph, Classic Driver, The Distinguished Gentleman’s Ride and many more. I can also be found behind a microphone as a regular co-host of The Driven Podcast alongside John Marcar as we talk together with guests about much car-related content. More recently, my husband and I opened the doors to our classic Jaguar restoration, preservation and servicing workshop, William Heynes Ltd. If you like E-Types, you’ll like this place.
I am also truly honoured to be an ambassador for a number of brands. First and foremost, in May 2017 I became Nikon‘s newest and youngest UK ambassador. I couldn’t believe it when I received the phone call! I do a number of different events with Nikon including speaking at the NEC’s Photography Show each year, #NikonMeetUps, and Coffee, Cakes and Cameras. In February 2021, I was promoted to a Nikon Europe Ambassador*.
I’m also a proud ambassador for the exceptionally beautiful Farer watches, the adventurous Malle London and the delicious smells of Charabanc fragrances. All of these brands actively encourage exploring, travelling, and living life to the absolute full, all beliefs that I fully support.
Over the past few years I’ve been doing this, I’ve had some incredible experiences that I’ll never, ever forget. I’ve driven my ’85 Mini 1,800 miles solo up to the most northern tip of the Shetland Islands, slept on the Bonneville Salt Flats in Utah with Triumph, and somehow ended up getting driven very quickly(!!) up the Goodwood hill by Sam Bird at 2017’s Festival of Speed, breaking my helmet in the process… This year marked my 3rd year going up the hill, but second by myself as I rode a Norton V4CR motorcycle up as quick as I dared in the pouring rain. I hope to continue my photojournalism of more stories worldwide for a long while yet.
“Don’t live the same year 75 times and call it a life.”
*The Nikon Ambassadors are authorised by Nikon to demonstrate to the public and professional image makers the capabilities and use of Nikon imaging products, but the expressive content of the their work is solely their own. Nikon Ambassadors are independent contractors and visual artists and are not employees of Nikon. Nikon Ambassadors are responsible for the content of their photographs, websites, exhibitions and visual images, and the manner in which such content and images are obtained. Any messages, beliefs, or viewpoints expressed in the Ambassador’s photographs, websites, exhibitions or visual images do not necessarily reflect the opinions, beliefs or viewpoints of Nikon or any Nikon employee.